Blog
Google has started grading whether people want your emails
Google has quietly started handing senders a plain-English verdict on whether their subscribers want their email - separate from whether it's set up correctly. Here's what it measures, and what to watch instead.
Your open rate is lying to you (and AI just made it worse)
AI now summarises emails right in the inbox, sometimes before they're even opened. Here's why your open rate is less reliable than ever - and what to track instead.
Hit Send is now part of Ark Advance
Some news worth sharing: Hit Send has joined Ark Advance. Here is what is changing for our clients (almost nothing), and why we think it is a good thing.
Building Relationships with Your Customers During the Lockdown and Beyond
Businesses do not operate insolation. No matter what business or industry you’re in, you have to be connected to your customers. In the current environment, this is more important than ever. Regardless of where your business finds itself, you have a significant opportunity to strengthen your relationships with your customers and clients. By putting effort into these relationships during the lockdown (and beyond), your business will emerge in much better shape.
About Hit Send
Hit Send is an Auckland email marketing agency. We write, design and send the monthly newsletters small and medium businesses don’t have time to do themselves. Based in Grey Lynn, working with clients across New Zealand.