We provide a comprehensive email marketing service to help you stay in touch with your customers and generate more business.
When it comes to marketing, most businesses are aware of what they need to be doing, however, they don’t have the time to put it into action.
This is particularly true when it comes to email marketing. You most likely have an email database or customers, leads and people interested in your business, but when was the last time you contacted them?
Our email marketing plans have been designed so that all you need to do each month is tell us to “hit send”!
Of course, you’re welcome to have as much input into the content as you’d like.
See our plans
Features
12 Month Content Plan
Our first step is to create a 12 month content plan for your business targeted at your audience.
This covers off what content you’d like in your newsletter each month and forms the basis for developing the structure of your HTML email template.
The plan can be updated by both you and us throughout the year to feature new content as it develops.
Email Marketing Account
We use MailChimp, one of the most popular email marketing platforms, to manage your monthly newsletters and mailing lists.
If you don’t already have a MailChimp account, we’ll set one up for you and you can log in at any time to see your reports and past email campaigns. If you do decide to leave HitSend, you get to keep and continue using this account.
HTML Email Template
If you don’t already have one, we create a flash email template using your brand, colours and fonts for your business.
We also set up the content blocks that we’ll use for your newsletter content each month.
Signup Form
As part of the setup, we’ll create a simple signup form that you can use on your website.
Any subscribers that fill out the form will be automatically added to your mailing list and receive your next monthly newsletter.
Monthly Newsletter
Each month we create and send out an engaging newsletter to your mailing list.
This includes the content and images we’ve agreed with you and all you need to do is tell us to “hit send”.
A/B Tests
If you’ve selected our Advanced Plan, we test two different subject lines on a small subset of your mailing list and then send the newsletter to the rest of the mailing list using the subject line that performed the best.
This is an ideal way to improve the open rate of your emails.
Reporting
We provide three levels of reporting, depending on which plan you’ve chosen.
You can always log in to your email marketing account to view the results of your campaigns.
If you’ve selected the Intermediate Plan, each month we’ll email you a report on your newsletter’s performance.
On the Advanced Plan, we integrate with Google Analytics and provide a quarterly report on how your newsletter is impacting your website traffic and conversions.
Anti-Spam and Privacy
We take spam and privacy very seriously and help you make sure your email marketing complies with the relevant laws and guidelines.
